At 8.3 million cartons, the 2009 California sweet cherry crop was the second largest on record, according to Jim Culbertson, executive manager of the California Cherry Advisory Board in Lodi, CA. Bings accounted for about 5.6 million cartons, with Brooks and Tulares, the two major early varieties, constituting most of the balance, although a number of other varieties are grown as well. There are no official estimates yet for the 2010 crop, but after a heavy set last year, the trees may reasonably be expected to carry a lighter load this year. However, new cherry orchards have been planted over

The Peruvian Asparagus Importer's Association has developed its 2010-11 category management plan outline for fresh Peruvian asparagus. "We have shaped our category management plan outline as a tool that will be essential for all involved in the trade of fresh asparagus," Priscilla Lleras, PAIA coordinator, said in an April 8 press release. "The plan is comprised with statistics identifying market growth, trends, industry facts and key demographics for 2010, as well as suggested methods to optimize sales within the category." Fresh Peruvian asparagus imports increased by 10 percent in 2009. The

CHEP, a leader in pallet and container pooling, released a study April 1 that it says validates the company's ongoing commitment to environmental stewardship and confirms the sustainability credentials of its equipment pooling solution. In coordination with the release of the report, CHEP launched a new web site -- www.chep.com/knowthefacts.com -- to help companies better understand how the use of CHEP pallets reduces their carbon footprint. The 2009 life cycle inventory analysis demonstrates how the CHEP system creates significantly less solid waste, requires less total energy and reduces

CARPINTERIA, CA -- Founders Art and Magda Overgaag have kept a family tradition of greenhouse growing alive and prospering for 40 years with innovation, adaptability and a commitment to quality. Over the years it has achieved recognition as a best-of-class provider in the fields of floriculture, horticulture and-state-of-the-art greenhouse agriculture, according to an April 13 press release. Hollandia Flowers, as it was originally known, and today's Hollandia Produce LLC have served florist, home and garden centers, supermarkets, special food retailers, foodservice companies and wholesale

In late February, the Bureau of Reclamation announced that because of above-normal precipitation year-to-date, the Central Valley Project, which provides water to farmers served by the Westlands Water District on the once-bountiful West Side of California's San Joaquin Valley, would get a 5 percent water allocation for 2010 and that if the rainfall continued, the allocation might be increased to 30-40 percent. Westlands, along with various farm groups and many valley politicians, urged the bureau to make an announcement of an increase in the allocations as soon as possible, as growers needed

Castroville, CA-based Ocean Mist Farms is collaborating with the California Milk Board on a cross promotion in April. The offer entails an instant-redeemable coupon for 55-cents off any purchase of California butter with the purchase of an Ocean Mist Farm artichoke. More than 500,000 coupons will be affixed to artichokes sold in western California retail stores during April. This is the first cross-promotion for bulk artichokes for Ocean Mist Farms, and it was especially important to work on the design of the coupon. The end design, shaped liked an artichoke petal, complements the vegetable