PBH ends involvement in national promotion board concept
PBH ends involvement in national promotion board concept
At its late-October meeting, the Produce for Better Health Foundation's executive committee decided to end its direct involvement in pursuing the development of national promotion board for the fruit and vegetable industry. At the direction of the committee, PBH staff launched the effort earlier in the year to begin a discussion on the viability of an industrywide, marketing order-type program. Discussions were held throughout the year in various forums with many different stakeholders, including a final town hall meeting at the Produce Marketing Association convention in early October. At