Retailers doing their part to move large mango crop
Retailers doing their part to move large mango crop
With weekly Mexican mango shipments to the United States in the voluminous 1.7 million-carton to 2.3 million-carton range for a six-week period in April and May, the situation pointed to a potential marketing disaster. But it did not happen. Importers indicated that retail movement was very good and they received a lot of promotional support during that time period to help move the large crop. "Retailers are doing a very good job of helping us move this crop," said Ronnie Cohen of Vision Import Group in River Edge, NJ. "They put together a lot of ads and promotions when we needed them." Larry