Marketers of Asian produce gear up for Chinese New Year
Marketers of Asian produce gear up for Chinese New Year
With the Chinese New Year occurring later this month, marketers of Asian produce items are gearing up for increased demand for a variety of products. Patsy Ross, marketing director for Gilroy, CA-based Christopher Ranch, said that the company expects more volume of ginger from Hawaii this year than was available last year. "We feel that Hawaiian ginger is the best," Ms. Ross said, adding that it always is the premier ginger and as a result tends to be higher in price. Hawaiian ginger harvest also is the longest, she said. Christopher Ranch offers a 4.25-ounce bottle of ginger, a 4.25-ounce