WAC makes staff changes to prepare for promo plan
WAC makes staff changes to prepare for promo plan
According to Ken Severn, interim president of the Washington Apple Commission, the organization will spend $6.5 million in 25 countries this year to increase the value of the state's apples. As a result, several staff changes have been made as the program is implemented. Todd Fryhover, a longtime Wenatchee, WA-area marketer, is now export operations director and is responsible for all day-to-day promotion in the markets as well as communication with the export sales desks. Much of the funding of the WAC export programs comes from a cooperative effort with the U.S. Foreign Agricultural Service