California citrus industry discusses ideas for improving flavor and maturity standards
California citrus industry discusses ideas for improving flavor and maturity standards
VISALIA, CA -- California Navel oranges have lost market share to clementines and other Mandarin varieties in recent years during the early part of the traditional Navel season. Many in the industry believe that the reason for the decline is that although Navel oranges, when at their best, remain the U.S. consumer's favorite in the citrus category, the competing citrus varieties in the market simply satisfy consumer tastes better than some of the early- season Navels that are shipped before they are ready. The industry is now looking at changes in maturity standards to assure that Navels do