Fresh from Mexico promotions catching on with retailers
Fresh from Mexico promotions catching on with retailers
The Fresh Produce Association of the Americas in Nogales, AZ, which represents over 100 U.S. member companies involved in growing, packing, sales and transportation of fresh fruits and vegetables grown in Mexico, is continuing its "very popular promotion outreach to retailers" this year, said Veronica Kraushaar, owner of Viva Marketing, which represents the association in some of its promotional activities. The retail outreach consists of "incentives to promote 'Fresh from Mexico,'" she said. "We have seen a tremendous amount of interest the past three years we have been doing this." Since the