IN THE TRENCHES: Customers decide industry winners and losers
IN THE TRENCHES: Customers decide industry winners and losers
Is your customer focus faltering? Has it lost steam lately? Then you had better pay attention. Have you ever had a day when suddenly the company apple cart tilts and totally collapses? That is called a crisis, and that is when we all run over to the cart, stare at it, then have a meeting to discuss how to fix it. There is only one problem: After the meeting, everyone begins concentrating on apple carts and only apple carts. Whenever a new directive is launched from management that demands immediate action on a specific topic, we tend to drop whatever else we are doing to spend countless hours