Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho Potato Lover’s Display Contest. IPC Marketing Manager Jamie Bowen said the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho potatoes, without cannibalizing other potato sales. “Promoting Idaho potatoes alongside our partner products from Hormel and Fresh Gourmet makes for an even stronger presentation to produce shoppers,” said Bowen. “Retailers really went all out this year to grab

Ocean Mist Farms, a leading grower and marketer of fresh artichokes in the U.S., launched proprietary purple artichokes. This newest addition to the Ocean Mist Farms artichoke family is a colorful, seasonal artichoke variety selected for superior flavor and appearance. For nearly 100 years, Ocean Mist Farms has cultivated superior artichoke varieties in California. Tapping into this experience, it has developed a purple artichoke variety to enjoy alongside the lineup of other Ocean Mist Farms products and its traditional green varieties. Characteristics of the purple artichokes include a

Nature Fresh Farms will take the United Fresh Virtual trade show to new heights June 18 by conducting a virtual taste testing, making the most of this digital event. This year’s United Fresh event trade show will be taking place under very different circumstances. Given the current COVID-19 challenges, United Fresh Live trade show has gone virtual with a free opportunity for attendees to make connections with industry leaders. Nature Fresh Farms is welcoming this new reality and doing its best to leverage this opportunity by making the most of this trade show. This new experience is a unique

Some trends never go out of style, and avocado toast is one that has defined the last decade. Kicking off the month of June, in celebration of California Avocado Month, the California Avocado Commission has teamed up with award-winning chefs from California, Arizona and Colorado. Each have predicted avocado trends that will leave a lasting impact — along with unique recipes that everyone can recreate right at home for a delicious and memorable meal. California Avocado Month marks the delicious peak of California avocado season, where the fruit will be at its highest availability and freshness

Superfresh Growers is bringing it farm and nutrition experience to you during United Fresh Live. Each day the company will be hosting an Instagram Live video featuring blueberries or cherries to connect with United Fresh attendees, as well as their social audience. Each day at 12:15pm PDT, join Superfresh Growers to discuss the health benefits of blueberries and cherries. Experience live farm tours, learn about quarantine drinking, and fun and easy recipes to share with the family. “We are so excited for this first-ever virtual trade show,” said Catherine Gipe-Stewart, communications manager.

During the height of the coronavirus pandemic, Brighter Bites and Hardie’s Fresh Foods were able to ensure that current Brighter Bites’ Texas families continued to receive produce even after COVID-19 impacted their communities. In Austin, Hardie’s and Brighter Bites ramped up its existing programming by almost doubling the numbers of families normally served during the school year — 5,150 boxes were distributed to 1,300 families every week over the course of six weeks. These boxes included over 87,000 pounds of fresh food, including onions, carrots, cucumbers, lettuce, bananas, oranges, limes