Simple labeling changes can escalate sales
Simple labeling changes can escalate sales
Simple changes on a produce packaging label can drastically influence consumer purchases of that product. Tony Cook, chief executive officer of Great Lakes Label LLC, said his customers have seen this immediately build retail sales by as much as 30 percent. Cook, who in 1994 started the company in Comstock, MI, credits the fresh produce industry’s recent heightened sophistication to more effectively use produce labeling to boost sales. Great Lakes Label serves other sectors, including pre-cut products, private grocery labels, food and beverage companies, and quick-serve restaurants. He noted