INDUSTRY VIEWPOINT: Communication: Is it better today than it used to be?
INDUSTRY VIEWPOINT: Communication: Is it better today than it used to be?
I just recently attended a meeting with the new (as in recently appointed) Canadian deputy minister of agriculture. Also attending was a significant number of Canadian Agri-Food Industry association managers. I was struck that the common theme amongst all was: How do we more effectively communicate and consult with the agricultural department? What was reassuring was that it was a common theme. In fairness, this issue isn't only with that single government department, or indeed with the private sector. It made me think back to 1986 when we still had the old telex machine in our office, and had