New to the Oneonta Starr Ranch Growers marketing program in 2010 is "ApplesnaQ," a school-lunch campaign intended to ramp up fruit and vegetable consumption in youngsters. According to Jill Morrison, Oneonta's graphic designer, the campaign, which will be rolling out at the Produce Marketing Association’s Fresh Summit convention in Orlando, FL, focuses on point-of-sale materials, such as a 24- inch-wide bin, mesh bags, totes and posters. “We also have fun giveaways for kids,” Ms. Morrison said. “ApplesnaQ” and “PearsnaQ” flings, which are nylon tossing rings, will be handed out at the booth

Two longtime western U.S. produce operations have formed a new marketing and sales company in Idaho Falls, ID. Eagle Eye Produce and Taylor Produce, both Idaho-based, launched their combined operation Oct. 1 under the Eagle Eye Produce name. According to Newman Giles, president of the existing Eagle Eye Produce and also president of the new company, Taylor Produce will continue to operate as a shipper-packer. "We formed the new marketing company to handle sales for both operations," he said. "The formation of this new company will allow us to combine the total supply of our fresh potatoes to

As a fourth-generation member of the farming Grigg family, Holly Starr Grigg is knowledgeable and comfortable in the agricultural setting of Quincy, WA, and a life that includes onions, sweet corn, potatoes, hay and sugar beets. In fact, she regularly posts on Facebook updates on harvest and her involvement in the Quincy-based Grigg & Sons operation. But at the same time, the daughter of growers Lorin and Gail Grigg also keeps thousands of followers up to date about her travels to major music events, the filming of her music videos and, most recently, about the release of her second full

What a beautiful and diverse landscape there is in Colorado. And like its neighboring state of New Mexico, Colorado has its own hunger needs. Feeding Colorado, an association of five Feeding America food banks, supplies food to over 1,500 agencies in 64 counties. In fact, one out of every eight Coloradans struggles with food insecurity. Tom Reed, food procurement manager of Community Food Share in Longmont, CO, which distributes food to in Boulder and Broomfield counties, said that his growers have been very generous. In these two counties alone, 50,000 people are below the poverty line, and

Sev-Rend Corp., a Collinsville, IL-based manufacturer of high-performance packaging solutions, will unveil a new product at the Produce Marketing Association's Fresh Summit international convention and exposition that addresses a variety of food-safety challenges with a single solution. SecuriTag, a patent-pending band system that can be customized for use on any size clamshell or hinged container, takes the place of multiple labels and shrink banding, combining them into a single high-performance solution that features proprietary tamper-evident tabs designed to preserve the safety of a

BioSafe Systems, a provider of crop protection and food-safety solutions headquartered in East Hartford, CT, will be featuring its new FogTunnel produce treatment system and the comprehensive "Field to Fork" food-safety program at the Produce Marketing Association's Fresh Summit Oct. 15-18 in Orlando, FL. The FogTunnel will be on display in BioSafe Systems’ booth No. 243, where live produce treatment demonstrations will be taking place throughout the show. Attendees can observe the FogTunnel’s application convenience, while learning how BioSafe Systems’ activated peroxide bactericides and