Retailers achieved $70 million more in avocado sales during the California avocado season, according to the California Avocado Commission, which plans to provide more details on this analysis of IRI/FreshLook Marketing data at the upcoming Produce Marketing Association Fresh Summit in Anaheim, CA. "PMA offers an outstanding opportunity for marketers, retailers and others in produce to connect with each other to explore industry developments and opportunities," Jan De Lyser, vice president of marketing for commission, said in a press release. "The California avocado grower campaign and CAC's

Wanted: SYPPs (savvy young produce professionals) under 35 seeking to make industry connections with other young professionals. Have a drink on the Produce Marketing Association's Foundation for Industry Talent at the Young Professionals Reception on Friday Oct. 2 from 5 to 6 p.m. at the association's Fresh Summit convention in Anaheim, CA, and build a network of peers with a short, fun speed-networking activity and lots of time to socialize. Once participants have connected with other SYPPs, they can spend the next few days at Fresh Summit taking long walks with them on the expo floor and

NAPLES, FL -- Even the worst season in a decade was not enough to keep attendees at the 34th annual Florida Joint Tomato Conference from focusing on the future. "Dreadful," committee Chairman Bob Spencer said in summarizing the 2008- 09 season in the Florida Tomato Committee's annual report, which was released at the conference, held Sept. 8-14 at the Ritz-Carlton-Naples, here. "It is doubtful the industry could survive another season like this one." Although the Florida tomato industry sold more product this season (June 2008 to June 2009) than last and reversed a multi-year production

Stemilt Growers recently unveiled a pair of promotions designed to help retailers sell apples and pears during the fall and winter months. The What a Pear promotion is new this year, while Crunch before Lunch was given a fresh design since Stemilt originally launched it back in January 2008. According to Roger Pepperl, marketing director at Stemilt, the What a Pear promotion pairs a classic pear variety with a cheese that complements the fruit's distinct flavor. Stemilt created four point-of-sale cards for the promotion, each featuring a different pear and cheese. The four pairings are red D

Market 52, a premier supplier of berries, table grapes, asparagus and other globally sourced fresh produce based in Visalia, CA, has expanded its operation into north, central and southern Chile. Jerald Downs, president of Market 52, has invested close to a decade in developing and nurturing the company's relationships with strategic Chilean growers. From growing, harvesting, packing, quality control and distribution, Market 52 is involved in every aspect of its Chilean operations, with the help of its hand-picked team of on-the-ground, highly skilled employees. "It has taken a great deal of

“A quality product is the only way to build a business.” — Bernard A. Egan Citrus industry legend Bernard A. Egan was literally born into the business, arriving in Elizabeth, NJ, on June 7, 1914, the same year his father, Joseph, an Irish immigrant who had come to the United States in 1890, launched Egan Fickett & Co. and the Nevins Fruit Co. in New York City. Mr. Egan was the youngest of nine children. He attended Catholic grammar school, went on to the Jesuit academy St. Francis Xavier High School, and then began pre-law studies at New York’s Fordham University. Harsh reality intervened in