D'Arrigo Bros. to sell and market 'American Classic colored cauliflower
D'Arrigo Bros. to sell and market 'American Classic colored cauliflower
In an unusual arrangement, D'Arrigo Bros. Co. of California, based in Salinas, CA, has stepped in and is now selling and marketing "American Classic" brand green, orange and purple cauliflower. The cauliflower and the packaging belong to Salinas-based grower-shipper Salyer American Fresh Foods, which is currently in receivership and is awaiting a court ruling about its future. Margaret D'Arrigo-Martin, executive vice president of sales and marketing for D'Arrigo, said that the well-known California shipper made a deal with the receiver currently running Salyer American to "borrow the brand"