California Giant Berry Farms launches Sweet On Sports promotion
California Giant Berry Farms launches Sweet On Sports promotion
WATSONVILLE, CA -- California Giant Berry Farms is teaming up with two heavy hitters -- the Major League Baseball Player Alumni Association and the Tennis Channel -- for a Sweet on Sports promotion this spring. The retail promotion includes separate programs featuring each partner for a total of 20 weeks. Sweet on Sports supports the healthy, active lifestyle consumer message that California Giant said it promotes through its full line of berries. From April 1 through May 31, California Giant clamshells will feature "A Sweet Lineup" with the Major League Baseball Player Alumni Association. In