IN THE TRENCHES: 'Handcuff philosophy' stunts produce sales
IN THE TRENCHES: 'Handcuff philosophy' stunts produce sales
In the early days of boxing, fighters were often viciously beaten by their opponents. Some were so battered that they could hardly get back on their feet for the following round. When managers realized their fighters were being pulverized and could not continue, they would throw an article into the ring such as a sponge or towel to signify defeat. This practice eventually coined the aphorism "throw in the towel." Today, the phrase is still used and means to "give up" or to "surrender." During the past several weeks, I have seen conspicuous signals throughout many supermarkets that their sales