Burger King possibly buckling from CIW pressure
Burger King possibly buckling from CIW pressure
A Jan. 15 story from the Associated Press reported that Burger King may stop buying tomatoes from southwestern Florida because of pressure put on the company by the Coalition of Immokalee Workers. The coalition has campaigned for the past year to try to get Burger King to join Yum Brands (Taco Bell) and McDonald's in paying a premium on tomatoes from state growers. According to the AP story, Steven Grover, vice president of Burger King, issued a letter to its suppliers stating, "In an effort to protect the "BKC" brand and supply system from disruption, we are developing contingency plans to