Industry Viewpoint: What today’s shoppers actually want
By
Rebecca Waxman, digital brand strategist for the Healthy Family Project
Industry Viewpoint: What today’s shoppers actually want
By
Rebecca Waxman, digital brand strategist for the Healthy Family Project
Published on
It may just be September, but the winter holidays will be here before you know it. Of course, the holiday season is full of magic — but for many families, it’s also full of chaos. Between office deadlines, school concerts and never-ending to-do lists, the modern consumer isn’t browsing content for inspiration; they’re searching for survival. Our audience is primarily made up of busy people who wear all the hats: full-time professionals, full-time parents and full-time homemakers. They’re the decision-makers filling lunchboxes, shopping grocery lists and looking for ways to keep their families