The American Floral Endowment has released a new video that highlights the organization’s long-standing commitment to strengthening and advancing the floral industry. With engaging visuals, the educational video illustrates how the floral community can come together to sustain growth through AFE’s programs, which have fueled progress for more than six decades. “This new video is more than just an explanation of AFE and what we do,” said David Garcia, president of Pete Garcia Co./Garcia Group and AFE chairman. “It’s an invitation to get involved and help us continue building a stronger, more

With the International Fresh Produce Association’s Global Produce & Floral Show as a springboard in mid-October, Mission Produce is launching redesigned packaging for its full line of bagged avocados. The company’s packaging for the “World Finest Avocados” are receiving the “World’s Finest Glow-up,” according to Mission Produce. The new bag design features bold graphics, use inspiration and shelf appeal that aligns with modern grocery trends, said Diana McClean, director of marketing and communications.

ANAHEIM, CA — When I wake up in the morning and the alarm gives out a warning, I already know I’ll be pressed for time when it comes to dinner that night. My family is in good — though stressed — company since many households have strained schedules: parents work to put food on the table but are often short on time when it comes to ensuring that food is nutritious. As a result, getting meals ready quickly is growing more important, and companies like Fresh Express are helping us get up to speed with nutritious — and fast — options. Tiffani Thiessen, who rose to fame as a star on Saved by the

People have been eating blueberries for over 13,000 years. Blueberries are native to North America, and the U.S. is the world’s largest producer of cultivated blueberries, with Maine and Michigan leading the way. While berries in general are very healthy and contain many nutritional benefits, blueberries are known to be one of the healthiest fruits due to being rich in antioxidants. The consumer trend is growing with 54 percent purchasing fresh blueberries. Jumbo size blueberries are in greater demand with consumer purchases at 45 percent. The production and supply of blueberries are starting

Dan McGrath has joined Vision Global Group as its West Coast sales specialist. He is a fifth-generation member of the McGrath Family in the Oxnard plain of California, immersed in farming since the turn of the 20th century. McGrath has been marketing and selling produce since 1998 servicing retail, foodservice and wholesalers across the U.S.

The Idaho Potato Commission has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted Grown in Idaho seal, which assures consumers they are purchasing genuine, top-quality Idaho potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes. In the 30-second spot, a man confesses to his date that he hasn’t been entirely genuine about being an astronaut or having a full head of hair. She easily shrugs it all off until he admits the potatoes he’s served aren’t really