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B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is heading to the New York Produce Show & Conference with a focused message built around nutrition, flavor and visual appeal. 

The company has been growing unique leafy greens for more than 150 years and will place a major spotlight on Power4, its signature blend, and on the key ingredient that defines it: Red Watercress.

For B&W, Power4 represents the evolution of premium salad blends — created with high-nutrient greens and designed for shoppers and chefs who want performance on the plate and in the body.

At the New York Produce Show, the company intends to showcase why Power4 stands apart, and why Red Watercress is the foundation of that story.