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The leadership behind Continental Fresh has long believed that fresh produce can — and should — do more than feed people. It can improve lives. That philosophy sits at the center of the company’s Water For All initiative, which directs a portion of proceeds from every labeled box of mangos to fund clean-water and sanitation projects in rural Latin America. 

For retailers and consumers, it provides a simple way to make a tangible impact, and for the Miami-based importer, it has become a defining part of its brand identity.