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While viewed as a more urban area that caters to two major metropolitan areas in the north and the south, New Jersey has a lot going for it when it comes to the produce industry. 

It has become the responsibility of the New Jersey Dept. of Agriculture to make sure that the word gets out to the industry about what the state produces and how it can help retailers, through its well-established Jersey Fresh marketing program, make more sales and profits. 

The New York Produce Show is another example of building awareness of what is produced in the Garden State and how best to work with the many farmers scattered across the state. It is also about building relationships with everyone, far and wide.