IOM maps plan to reform junk-food advertising
IOM maps plan to reform junk-food advertising
WASHINGTON -- A new study by the Institute of Medicine is calling for sweeping new changes to counteract the insidious marketing of junk food that is influencing the nation's children to eat high-calorie, less-nutrition foods. This is an "all-hands-on-deck" issue, IOM Committee Chair J. Michael McGinnis said Dec. 6. "Parents have a central role in the turnaround required, but so do the food, beverage and restaurant industries." Food manufacturers and restaurants should direct more resources toward advertising healthier foods for kids and enforcing tougher marketing standards, said the study,