The California Avocado Commission in Irvine, CA, has appointed Stacy Jaffa as its new marketing director with responsibility for leading the organization's strategy to promote California and Hass avocados in the U.S. marketplace. "Stacy is the perfect leader for us in this white-hot competitive market," said Mark Affleck, CAC president and chief executive officer. "She will play a key role in our quest to create value for all stakeholders in the avocado category." Ms. Jaffa will develop marketing programs across a welter of functions including spanning the interests and utilities of consumers

Greencastle, PA-based Keystone Fruit Marketing Inc. specializes in sweet and hybrid red onions year-round and now extra sweet onions, too. Keystone has been growing extra sweet onions for three or four years, but this is the first time the company has had extra sweet onions on the market. "We have a new consumer bag that highlights the extra sweet lineage of onions," said Tom Barnett, general manager of Keystone's northwest division. Keystone also offers hybrid yellow and white onions. Keystone supplies and tests onions year round. Among Keystone's mainstays are its Vidalia sweet onions from

WASHINGTON -- Advocates are cautiously optimistic that provisions to help secure badly needed agriculture workers for labor-starved U.S. businesses will survive the Senate debate on immigration reform. The bad news is that advocates are bracing to beat back amendments that could undermine the fragile AgJobs compromise, and will need to fight to ensure agricultural worker provisions survive the back-door deals cut during the conference committee. "We're cautious but optimistic that we have a real chance for a solid program for agriculture in the Senate," said Craig Regelbrugge, co-chair of the

Officials representing the cherry and apple industries in the state of Michigan were cautiously optimistic following a May 6 cold frontthat sent much of the state's fruit-growing region into a deep freeze that the low temperatures will not spell disaster for the coming 2006 crops. Phil Korson, president of the Michigan Cherry Committee, and Denise Yockey, executive director of the Michigan Apple Committee, agreed that the picture will be fleshed out in mid-June when the U.S. Department of Agriculture will release its 2006 crop estimates. Temperatures dropped into the mid- to low 20s in

Max Herbold Inc. in Burley, ID, which has been in the potato packing business for 60 years, is selling its physical facility and will continue in business at a new location, according to Dennis Herbold, the company's president and the son of its founder. "I am selling the building and physical assets," Mr. Herbold said, "but I did not sell Max Herbold Inc., and we are going to continue to be in business. We will be here until the first of August. After that, we will be in a different location, but Max Herbold Inc. will still be in business." Mr. Herbold said that he was not yet ready to

NOGALES, AZ -- Alicia Bon Martin of Wilson-Batiz LLC was elected chairwoman of the board of directors of the Fresh Produce Association of the Americas, here, at the organization's annual meeting on Thursday, May 11. Ms. Bon Martin, who has been serving as vice chairwoman of the FPAA board of directors, is the first woman to chair the organization in its 60-year history. She will serve a two-year term. William Sykes of The Sykes Co., also in Nogales, who previously held the office of chairman, is now chairman emeritus, a new position. Chris Ciruli of Ciruli Bros. was named vice chairman. Under