Sobey's focused on food and driven by fresh expertise
Sobey's focused on food and driven by fresh expertise
TORONTO -- In its quest to become the destination of choice for consumers in a highly competitive Canadian marketplace, Sobey's Inc. has developed a strategy that seeks to leverage its expertise with category management to provide the freshest products possible. According to Joseph Sbrocchi, senior director of produce, floral and bulk foods for Sobey's, the company will achieve its goal by being focused on food, driven by fresh expertise and supported by incomparable customer care in the right-sized, right-format stores that serve the unique needs of each market. In his current position, Mr