Bottom line of Hurricane Wilma damage is, as usual, the bottom line
Bottom line of Hurricane Wilma damage is, as usual, the bottom line
Everyone agrees that the fresh produce business operates on a supply-and-demand basis. The problem is that there are many factors that affect both the supply volumes and the demand trends. Mother Nature is included in the nearly unending list of issues. And she proved her power in the two previous hurricane seasons. According to retail market surveys conducted by the Florida Fruit & Vegetable Association in Maitland, FL, the price of a pound of peppers last June at a Foodtown store in New York retailed for $1.49. On Nov. 16, one pound of peppers cost $2.49. However, a pound of green peppers at