Group formed to boost awareness of Campari tomatoes
Group formed to boost awareness of Campari tomatoes
The Campari Marketing Group, made up of BC Hothouse in Surrey, BC, Eurofresh Farms in Willcox, AZ, and Mastronardi Produce in Leamington, ON, represents all the Campari tomato production in North America, which is more than 50 million pounds annually. A Campari tomato is a cocktail-size tomato, typically sold on the vine in a single-layer clamshell package. Camparis are one of the better-tasting tomatoes in the market, but consumer awareness of this particular tomato variety is still low. "The feedback we get from consumers is overwhelmingly positive," said Dwight Ferguson, CEO of Eurofresh