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Bland Farms, a leader in sweet onions, is teaming up with Weber to bring flavor and excitement to football season for this year's Gameday Sweetness promotion. Designed to engage shoppers, inspire game-day meals and drive produce department traffic, this brand-new partnership is designed to help retailers score big sales.
The promotion gives shoppers a chance to win exciting prizes all season through Bland Farms’ social media accounts, by scanning QR codes on POS and display materials or by visiting the Bland Farms website to enter the sweepstakes for the grand prize provided by Weber. The website also features a collection of exclusive game-day recipes showcasing Bland Farms Premium Sweet Onions and Sand Candy Sweet Potatoes.
Gameday Sweetness concludes after the big game on Feb. 9, with a Weber SPIRIT E-435 LP (MSRP $899) awarded courtesy of Weber.
"This partnership brings energy and authenticity to the produce aisle," said Troy Bland, CEO of Bland Farms. "Weber shares our commitment to quality and flavor, making this a natural fit for football season.
Sloan Lott, director of sales at Bland Farms, said the company’s commitment to retailers goes beyond quality produce: "Everything we do is about helping our retail partners succeed. From co-branded displays to turnkey promotions, we’re giving retailers the tools to connect with shoppers in meaningful ways and keep them coming back."
That commitment includes a full promotional toolkit with:
- Custom POS and display materials spotlighting the Gameday Sweetness theme
- QR code signage linking directly to sweepstakes and recipes
- Digital and social content to extend reach beyond the store
- Recipe and giveaway integration to spark shopper engagement
Bland Farms will be sharing more about the promotion at the New York Produce Show this week at booth No. 335.