Oppenheimer's ENZA apples hit high note with jazz festival promotions
Oppenheimer's ENZA apples hit high note with jazz festival promotions
As demand for New Zealand apples grows, product shipped from that country by leading pipfruit exporter ENZA is finding good reception through retail partners of BC-based The Oppenheimer Group. Among the favored varieties is the Jazz, a relative newcomer that is being promoted in an innovative campaign that is looking to link up with jazz festivals across the United States and Canada. David Nelley, pipfruit category manager for Oppenheimer, told The Produce News in early May that promotions are "big on Jazz, and we're conducting special consumer programs playing on that variety with in-store