IFPA’s Consumer Tracker highlights floral opportunities
IFPA’s Consumer Tracker highlights floral opportunities
The International Fresh Produce Association is placing greater emphasis on the floral industry’s consumer-facing potential through the launch of its first annual Consumer Tracker. Powered by IFPA’s Global Intelligence, the Consumer Tracker is a research initiative designed to provide actionable insights into purchasing behaviors, perceived value, and opportunities for growth. According to Colleen Fagundus, IFPA’s director of floral, the findings from this inaugural study shed light on both persistent challenges and untapped areas of opportunity across floral at retail. “What continues to stand