SpartanNash names new VP of OwnBrands marketing
SpartanNash names new VP of OwnBrands marketing
Jason Ulichnie has joined SpartanNash as vice president of OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands for company-operated stores and wholesale customers. Bringing nearly 20 years of retail and restaurant industry experience at Schnuck Markets Inc. and Brinker International, Ulichnie will also manage product innovation, pricing and promotions, forecasting and sourcing, working cross-functionally to enhance the OwnBrands portfolio and elevate brand presence.