Stemilt is happy to announce its very own Brianna Shales, current senior marketing manager, will be Stemilt’s new marketing director starting Jan. 1, 2021. Shales, who’s been with Stemilt for 13 years, will follow the footsteps of Roger Pepperl, who is retiring after over 20 years with the company. “Brianna was the obvious choice when it came to who would be the next marketing director for Stemilt,” said Pepperl. “The produce world is changing rapidly, and she displays the ability to adapt and implement what is needed to keep our brand World Famous.” Shales joined the Stemilt team right after

Matt Diederich, who grew up on his family’s produce farm, joined Sbrocco International Inc. in early November as a sales representative. Formerly with Naturipe Berry Growers Inc., headquartered in Salinas, CA, for nine years, Diederich will be based in Michigan, “and help cover the Midwest for sales,” said Maclaren Oglesby, sales manager at Sbrocco International, the produce importer and distributor headquartered in Mt. Laurel, NJ. “Matt’s demeanor and candor were a nice fit from the start,” said Oglesby. “We look forward to continuing our reach, with our commitment to putting the customer

The British Columbia Produce Marketing Association recently recognized Oppy’s Chairman, CEO and Managing Partner John Anderson with its Lifetime Achievement Award, celebrating his 45 years of dedication to the fresh produce industry. Anderson has led the premier grower, marketer and distributor of fresh produce from around the world through numerous transformations during his tenure, focusing on innovation, technology and building strategic international partnerships. Key highlights of his storied career include spearheading Oppy’s in-house ERP software, which remains a cornerstone of the

Moxxy Marketing has promoted Christina Fuentes to junior project manager, with a focus on delivering top-tier marketing services to Moxxy’s East Coast-based clients. Moxxy hired Miami-based Fuentes in April of this year— having been impressed with her successful food and cannabis marketing experience—and she quickly demonstrated remarkable skills and efficiencies, helping clients pivot, adapt and grow in the fresh food industry to grow their brands and attract new purchasers. Fuentes has more than seven years of experience in brand management and market positioning; her notable skills include

Soren Toft started his new role as chief executive officer of MSC Mediterranean Shipping Co., a global leader in transportation and logistics, on Dec. 2. He reports directly to Diego Aponte, MSC group president, and Gianluigi Aponte, founder and MSC group chairman. In his role as CEO, Toft oversees MSC’s global cargo businesses including ocean liner and logistics. He will also be a member of the board of directors of Terminal Investment Ltd., the terminals business that is majority owned by MSC. Toft joins MSC from Maersk, where he served as chief operating officer since 2013 and later as a

Mark Daniels, a produce veteran with 35 years of industry experience, has joined the Idaho Potato Commission as retail promotion director-Southeast. Based in the Savannah, GA, area, Daniels will provide category management, promotions and other marketing support tools to help category managers and buyers in the Southeast boost profitability in the rapidly evolving marketplace. He replaces Bill Savilonis, who has moved on after 28 years with IPC. “I’ve relied on the IPC so much in the past because they support the category so well,” said Daniels. “I hope to really help retailers catch their