Alexandra Farms showcased its signature garden roses and diversified floral products at the 31st edition of Proflora, Colombia’s premier international flower trade show. The event, held in early October at the Corferias event center in Bogotá, brought together more than 7,000 visitors and 300 companies from 60 countries, including growers, breeders, designers and floral industry professionals. The company exhibited more than 70 varieties, including garden roses, dahlias, and tweedia, welcoming longtime partners and new customers to its booth. The display featured floral designs by Holly Heider

During this season of giving, Big Y’s annual Sack Hunger campaign is dedicated to supporting those facing food insecurity. Through this initiative, funds are raised for the four regional food banks across its two-state marketing area. These food banks, in turn, empower over 1,400-member agencies, including local soup kitchens, food pantries, senior nutrition programs and childcare centers, to provide essential nourishment and resources every day. Their mission is to expand access to nutritious food and strengthen community support systems for individuals and families at risk of hunger. These

As retailers expanded the shelf space for organic produce over the years in response to increased demand from consumers, Los Angeles-based Progressive Produce has built a year-round program with a wide range of organic fruits, vegetables and herbs. Under the Nature’s Bounty Organic brand, Progressive Produce offers: Potatoes (Russet, red and gold) Gourmet potatoes (baby red, baby gold, baby medley and fingerlings) Sweet potatoes Onions (red, yellow, sweet and white) Asparagus Citrus (lemons, navel oranges, Valencia oranges, grapefruit, limes and mandarins) Herbs (mint, basil, chives, sage

Selling produce surely seems like a simple business to the average consumer. Product enters the supermarket and put on display. Then, customers seek out the highest-quality fruit and vegetable items. They prefer each apple or green pepper to be close to perfection — almost as though they were developed in a produce manufacturing facility. In other words, shoppers want fresh produce to exceed their expectations. Plant it, grow it, harvest it, pack it, ship it, receive it, deliver it, display it, sell it and struggle to make a profit. Then repeat. Have we indirectly coerced consumers into

In a year marked by celebration and sadness, Henry Avocado moved into a new era in the summer of 2025. Founded by Charles and Florence Henry in 1925, the company’s centennial celebration was well under way this year when its president, Phil Henry, passed away in June. Vic Varvel succeeded Henry as president at Henry Avocado. Chris Varvel and Jon Ullrich now serve as co-CEOs to continue Henry’s legacy. “Fortunately, Phil had established the direction for current and future operations well in advance, which greatly helped the new management team,” Chris Varvel said. Stability is also based on

The New York Apple Association’s The Big Flavor in the Big Apple campaign is making a bold statement with a 22-story digital billboard in Times Square. The billboard delivers an estimated 18 million impressions and reaches consumers through social media platforms including Facebook, Instagram, TikTok and LinkedIn. Apple growers Helene Dembroski and Carrie Wafler, along with Aeffect Marketing and Public Relations, visited with apple enthusiasts under the big billboard to answer questions consumers had about New York apples and to provide opportunities for sampling. In addition to the Times