Westfalia Fruit is launching premium, 100-percent pure avocado oils, now available in three flavors: plain, garlic and lemon. Westfalia Fruit avocado oils are made from fresh avocados grown and carefully picked in South Africa. “We’re called the Avo Experts for a reason,” said Zac Bard, business development executive at Westfalia Fruit. “It has everything to do with our years of experience, dedication to quality and innovation, and incredible research and development investments. From this, we are also avocado oil connoisseurs and have been making avo oils for over 20 years with input from

Frieda's Branded Produce, renowned for its vibrant and delicious offerings, is excited to celebrate the summer season with a unique campaign featuring their popular French-style crêpes. These ready-to-eat crepes are light and delicate, making them the perfect addition to any sweet or savory summer spread. “Designed to appeal to national and regional retailers, buyers, merchandisers, and produce department professionals, these crêpes promise to bring a taste of France to consumers across the country,” said Alex Jackson, vice president of sales and procurement at Frieda’s. Frieda's has

The National Watermelon Promotion Board announced its call for entries for its 16th annual Watermelon Retail Merchandising Contest. Retail chains, independent retailers and commissaries are invited to compete for over $10,000 in cash and prizes. The grand prize winner will receive $5,000, with $2,500 awarded to the second place, $1,000 for third place and $500 each for three honorable mentions. In addition to starting the contest a month earlier in an effort to capture the early summer market when watermelon demand begins to soar, the first 25 entries will receive a $15 gift card as an early

Duda Farm Fresh Foods launched its Summer of Sweetness Giveaway with a focus on sweet corn and savoring every moment of the season along with some friendly Pickleball competition. “Pickleball has become the sport to play right now, so we wanted to give our shoppers a chance to get in on the fun and win some relevant and engaging prizes,” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods. “Our goal with this promotion is not only to promote summertime activities and snacks, but also elevate Dandy corn as a go-to meal solution for quick and

Three grand prize winners are grilling in style this summer, after taking home high-end Traeger meat smokers and smoking kits in the 2024 Idaho Potato Lovers Display Contest. For the first time ever, the 33rd annual Idaho Potato Commission competition presented a sweepstakes prize to one random winner in each region of the country as part of the $150,000-plus in cash and prizes awarded through the contest, according to Ross Johnson, vice president of retail and international of the IPC. The number of retail display entries jumped by nearly a third this year, too, as produce managers nationwide

Concord Foods announced a dynamic partnership with Tajín seasonings, showcasing an innovative Tropical Smoothie Recipe and Strawberry Smoothie Recipe featuring Tajín seasonings. As a leading provider of flavorful options, Concord Foods’ popular Fresh Success line boasts a diverse range of seasoning and smoothie mixes, all crafted without artificial flavors, colors or preservatives, perfect for enhancing both fresh fruits and vegetables. With an impressive selection of 39 mixes currently available, this collaboration with Tajín represents Concord Foods’ inaugural co-branded effort. “We’re