Wonderful Pistachios partnered with three French athletes as part of a new campaign "And you, how do you crack?" This initiative aims to inspire French consumers to make healthy food choices as part of regular physical activity. It will be promoted by fencer Sara Balzer, basketball player Evan Fournier and boxing champion Estelle Mossely. Rolling out in France digitally, in print publications and in gyms and stores with eye-catching displays, the campaign features star athletes: Balzer is an accomplished fencer who has captured hearts with her dazzling performances. Silver medalist at the 2020

Mastronardi Produce is launching a special WOW MOM Strawberry pack for Mother’s Day. The limited-edition offering will be packed with the WOW brand’s famous Dreamberry strawberries, a ruby red variety described as the best classic strawberry flavor. The Mother’s Day pack takes the well-known “WOW” wordmark and flips it upside down to read “MOM” with the call-out “You’re the sweetest.” “We’re so excited to celebrate moms with the WOW MOM campaign,” said Andrea Meloche, innovation manager at Mastronardi Produce Ltd. “We produced an eye-catching label that will make these exceptionally sweet

Fresh Express added an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit to its lineup. The new products support the brand’s ongoing quest to bring new, restaurant-inspired, unique salad flavors and ingredients to the category. Inspired by flavors from around the world, the new Fresh Express products join the brand’s more than 100 varieties of fresh and healthy salad kits and blends, and enable consumers to take their taste buds on a global adventure from the comfort of their home. “It’s an exciting time at Fresh Express as we continue to help consumers eat

As local Little League programs around the world are gearing up and celebrating their opening days, NatureSweet is teaming up with Little League for an exciting season as “The Official Snacking Vegetable of Little League Baseball and Softball.” “We are thrilled to work with our partners at NatureSweet as we continue to find new ways to provide all our families with a fun, healthy and memorable Little League experience,” said Liz DiLullo Brown, Little League executive vice president and chief marketing and business relationship officer. “As a community-based program, we are excited to align

Dole Fresh Vegetables is adding three new on-trend flavor varieties to its popular Dole chopped salad kit product line: Dole Chopped Italian Sub Salad Kit, Dole Chopped Creamy Greek Salad Kit and Dole Chopped Sweet Corn Salad Kit. “Healthy ingredients and inspiring flavors deliver Dole’s craveable, cultural and familiar-with-a-twist salad experience in every bite,” said David Austin, Dole Fresh Vegetables vice president of product innovation.

Dandy Produce launched its National Celery Month Sweepstakes. Now through March 29, participants can enter here for multiple chances to win different prize packs, including one grand prize valued at $900 and three secondary prizes valued at $175. At the end of the promotion, one lucky winner will be chosen to receive a name brand blender, a high-end chef’s knife, a $400 gift card to a popular online grocery ordering and delivery service, a charcuterie board and free Dandy celery samples. Three additional winners will be picked to receive a name brand personal blender, $50 online grocery and