POM Wonderful, the worldwide leader of California-grown pomegranates and the No. 1 pomegranate juice in North America, launched its nationwide campaign, “Real Life is Scary: Protect Yourself With POM.” The campaign, which kicked off Oct. 2, aims to empower consumers to fortify their defenses against free radicals — the unstable molecules that can cause damage to our bodies over time — by protecting themselves with the antioxidant power of POM Wonderful 100 percent Pomegranate Juice. In a series of comedically spooky ads, the health antagonists — manifested by ghosts, aliens and vampires —

Duda Farm Fresh Foods, a leading grower of fresh celery, radish and corn, is reaching consumers this fall with its new “Celery-Brate Tradition” sweepstakes. Through this consumer promotion, Duda Farm Fresh Foods aims to drive demand for fresh celery by increasing shoppers' awareness of celery's versatility and flavor-enhancing benefits in dishes from breakfast to dinner. “This fall, we are launching a new promotion designed to entice shoppers to cook with our products even more,” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods. “We’ve been

Goldenberry Farms, a grower, packer and shipper of high-quality fruit based in Miami, has announced a new sales and volume record with its fall-season themed “Scarily Good” fruit lineup. The themed lineup was made available to retailers for pre-order in June and launched Sept. 5, which includes special packaging for tropical berries, “Sweet and Spooky RAMBOOS,” blood oranges, red dragon fruit, and loose “spikey” rambutan. Retailers are offered complementary merchandising and assistance with local promotions. One of the highlighted items for Goldenberry Farms is “Sweet and Spooky RAMBOOS”

Just in time for National Guacamole Day on Sept. 16 and in celebration of the kickoff of the Division I college football season, the makers of the Wholly Guacamole brand — the ultimate game-day dip — are giving college football fans a reason to cheer louder than ever. The makers of Wholly Guacamole foods are giving one lucky fan a shot at guacamole glory with a national sweepstakes that’s worth a whole lot of green — a package valued at $10,000 and a year’s supply of Wholly Guacamole products. And that’s not all! The makers of the Wholly brand are also cranking up the tailgating fun with their

Green Giant announced several fall 2023 innovations, including the expansion of its popular Green Giant Restaurant Style sides and Green Giant Riced Veggies lines, along with an exciting new veggie-based release: Green Giant Dino Veggie Tots. In total, nine new products will be available in the freezer aisle at select grocers nationwide this month. Veggie lovers and kids alike will love Green Giant Riced Veggies Rainbow Cauliflower. Green Giant Riced Veggies Rainbow Cauliflower is frozen rainbow riced cauliflower (made with riced purple, orange, green and white cauliflower) and is the latest

Taylor Farms has launched a new product: Celery Bites. Following the examples in other categories across the store — including beverages, salty snacks and cereal — Taylor Farms is introducing bite-sized pieces of celery featuring a smaller 1.5-inch cut to provide smaller pieces for snacking, juicing and for use in smoothies. “Valued-added celery is growing 10 percent,” according to IRI, said Brian Riordan, vegetable director at Taylor Farms. “We’re excited to add this offering for our customers, and we have learned that consumers love bite-sized pieces so they can avoid double dipping and