Natural Delights launches new Medjool Date Strips with Tajín
Natural Delights launches new Medjool Date Strips with Tajín
Natural Delights has partnered with Tajín for its new Medjool Date Strips with Chile Lime. Available now, the product marries the perfect combination of sweet and spicy, otherwise known as “swicy” — a top trending flavor profile in 2023. According to DLG Research in 2021, Tajín was shown to boost produce sales by 46 percent when displayed next to produce items. As a result, the brand expects excellent response to the new product and its packaging, which prominently showcases the Tajín bottle and fresh Medjool dates. “Part of our strategic efforts to make the category more inclusive include