Israeli pomegranates to extend promotional season into March
Israeli pomegranates to extend promotional season into March
As supplies of late-season pomegranates from California begin to dwindle, John Vena Inc., a specialty produce wholesaler based in Philadelphia, has stepped up volumes of Israeli fruit through its import partnership with EDOM Fruits, an experienced grower cooperative specializing in supplying exotic fruits to some of Europe’s largest retailers. Israel is in the height of its main season for the preferred Wonderful variety as we enter January. According to John Vena, president of John Vena Inc., “The timing of the Israeli season is a perfect complement to U.S. production. Just as California