Ready Pac announced the hiring of Steve Dickstein as vice president of marketing, where he will be responsible for achieving growth objectives in brand value, market share and profitability. He succeeds Bill Zinke, who resigned to pursue other opportunities. Mr. Dickstein, who reports to Larry Kern, president and CEO, has more than 20 years of high-profile marketing management experience, having worked as marketing director for North America in the Pet Care Division of Mars Inc., where he helped build leading pet food and confectionary brands. He also led marketing on various Clorox cleaner

WASHINGTON " In a key victory for U.S. producers, the World Trade Organization has ruled that the European Union can no longer keep out U.S. brand name products, such as Florida oranges or Idaho potatoes. ?This decision is good news for U.S. producers," said House Agriculture Committee Chairman Bob Goodlatte (R-VA). "American producers pride themselves in providing high-quality agricultural products to the global community; however, when other countries fail to recognize products with geographical indications such as Idaho potatoes or Vidalia onions, they deny U.S. producers full access to

WASHINGTON " With McDonald?s planning to unveil a new produce item on its menu in May, the fast-food giant announced that it would join the Produce for Better Health Foundation?s board of trustees and step up its educational campaign about the benefits of eating fruits and vegetables. ?We are very pleased to have McDonald?s join the foundation?s board of trustees," said Elizabeth Pivonka, president of PBH. As a member of the board of trustees, it means that the restaurant chain is supportive of the goals of the foundation and will provide guidance on policies. A spokesman for McDonald?s said

TAMPA, FL " There were many aspects to the Southeast Produce Council?s second annual Retail & Foodservice Conference and Expo that contributed to the event?s success, including opening and closing parties, educational field tours, a golf tournament, a dynamic keynote address and, of course, a trade show. On the work side of the ledger, the combination of keynote address, industry speakers and retailer panel discussion was certainly one highlight of the entire event, held here March 10-12. Keynote speaker Harold Lloyd got things moving Saturday morning, March 12 with an exploration of the topic

Two U.S. produce importers recently received South African approval to market a premiere fresh mandarin variety, Afourer. The importers, Fisher Capespan USA LLC in Gloucester City, NJ, and Seald Sweet LLC in Vero Beach, FL, were appointed by CitroGold (Pty) Ltd. to handle the variety. CitroGold is a South African citrus variety management company based in Stellenbosch, Western Cape Province, South Africa. Using the marketing name ClemenGold, Fisher Capespan first marketed the Afourer three seasons ago in limited volumes. Marc Solomon, president of Fisher Capespan, said that Afourer, or

California fresh-market carrot production came in at 20 million cwt. for each of the last two years, and it is projected to stay at the same level for 2005, according to Jerry Munson of the California Fresh Carrot Advisory Board in Dinuba, CA. Over the several years prior, the market for fresh carrots had "steadily increased " mostly due to the expanding baby cut-carrot market," according to a Carrot Advisory Board fact sheet. The California Vegetable Review, published by the California Agricultural Statistics Service, reported that a total of 66,500 acres of carrots were harvested in