The Big Flavor in the Big Apple campaign lights up Times Square
The Big Flavor in the Big Apple campaign lights up Times Square
The New York Apple Association’s The Big Flavor in the Big Apple campaign is making a bold statement with a 22-story digital billboard in Times Square. The billboard delivers an estimated 18 million impressions and reaches consumers through social media platforms including Facebook, Instagram, TikTok and LinkedIn. Apple growers Helene Dembroski and Carrie Wafler, along with Aeffect Marketing and Public Relations, visited with apple enthusiasts under the big billboard to answer questions consumers had about New York apples and to provide opportunities for sampling. In addition to the Times