Breaking barriers at IFPA Women's Fresh Perspectives Breakfast
Amy Trask, former CEO of the NFL’s Raiders and current CBS Sports analyst, was the keynote speaker at the International Fresh Produce Association's Women's Fresh Perspectives Breakfast, held Saturday, Oct. 18, during the Global Produce & Floral Show in Anaheim, CA. Trask was the NFL’s first female front office executive. She provided insights on how to succeed in a male-dominated business.
Latest HTA grower workshop boosts learning and knowledge on peat-free
The Horticultural Trades Association continues to lead work to support and share member knowledge on the transition to a peat-free horticulture. A grower workshop, ‘Optimizing nutrition and nutrient delivery in peat-free crops’, was the latest in the HTA’s technical workshop program, aimed at helping growers with their peat-free journey, sharing both their challenges and successes.
American Floral Endowment’s new video highlights the power of floral community
The American Floral Endowment has released a new video that highlights the organization’s long-standing commitment to strengthening and advancing the floral industry.
Mission Produce avocado packaging rebrand to appear on shelves in 2026
With the International Fresh Produce Association’s Global Produce & Floral Show as a springboard in mid-October, Mission Produce is launching redesigned packaging for its full line of bagged avocados.
The company’s packaging for the “World Finest Avocados” are receiving the “World’s Finest Glow-up,” according to Mission Produce. The new bag design features bold graphics, use inspiration and shelf appeal that aligns with modern grocery trends, said Diana McClean, director of marketing and communications.
Dinnertime is saved by the belle — and Fresh Express
ANAHEIM, CA — When I wake up in the morning and the alarm gives out a warning, I already know I’ll be pressed for time when it comes to dinner that night. My family is in good — though stressed — company since many households have strained schedules: parents work to put food on the table but are often short on time when it comes to ensuring that food is nutritious. As a result, getting meals ready quickly is growing more important, and companies like Fresh Express are helping us get up to speed with nutritious — and fast — options.
Market Minute: Boost sales volume by promoting blueberries
People have been eating blueberries for over 13,000 years. Blueberries are native to North America, and the U.S. is the world’s largest producer of cultivated blueberries, with Maine and Michigan leading the way.
New hire strengthens Vision Global Group’s sales team
Dan McGrath has joined Vision Global Group as its West Coast sales specialist. He is a fifth-generation member of the McGrath Family in the Oxnard plain of California, immersed in farming since the turn of the 20th century.McGrath has been marketing and selling produce since 1998 servicing retail, foodservice and wholesalers across the U.S.
Idaho Potato Commission reinforces authenticity with new commercial
The Idaho Potato Commission has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted Grown in Idaho seal, which assures consumers they are purchasing genuine, top-quality Idaho potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes.
Albertsons leans into AI for fresh-focused strategy
Albertsons Cos. stores, including Safeway, Albertsons, Jewel-Osco, Shaw's, Vons and ACME, will use Afresh's fresh replenishment solution for everything from broccoli to cakes, flank steak and deli self-service bars.
Pears are a category ripe for growth
Pears remain one of the most underrated fruits in the grocery store produce section. Despite being nutrient-dense and versatile, they often go unnoticed. Current pear buyers tend to be between the ages of 30 and 65, with a strong peak in the 40 to 55 age group. These shoppers are loyal, diverse and health-conscious, proving there is already a solid and engaged consumer base for pears.