For over a century, the Liberty Bell has symbolized the independent spirit and commitment to quality behind Washington Fruit Growers. Today, that same spirit continues with the launch of a new PLU sticker designed to connect shoppers directly to the story and values behind every piece of fruit the company grows. The updated sticker features a QR code that gives consumers instant access to information about: The health benefits of apples, pears and cherries Washington Fruit’s organic program, sustainability efforts and food-safety initiatives The company’s long-standing dedication to quality

Thanksgiving is one of the best sales weeks of the year. The fresh produce demand can have a sharp impact on sales during that period. That’s why you should meet with your produce suppliers as early as possible. Head up your ad plans on items and the amounts needed for the big customer rush. The produce markets are always unpredictable and are known to change very rapidly. That’s why you should do your homework early for the holiday product pull. November is a very critical time for supply and demand of primary items for the holiday. Remember, no two days are alike in the produce business. So

Mission Produce Inc. announced holiday and winter avocado opportunities, supported by seasonal demand, promotable supply from Mexico and favorable retail pricing. This October has shown building momentum, with U.S. avocado volume up 9 percent year over year. Heading into the holiday season, avocados are averaging just 99 cents each at retail — nearly 20 percent lower than last year — positioning the category for strong demand across key seasonal occasions. Last year, U.S. retail avocado volume hit a record during Thanksgiving week. Sales for Christmas week are up 14 percent since 2021, and

That Flower Feeling, the floral industry’s newly independent national marketing initiative, on Monday announced the official Nov. 17 launch of its next major campaign, Just Add Flowers. Building on the success of its earlier Self Care Made Easy message, the new effort is designed with one goal: getting more flowers into homes more often. The Just Add Flowers campaign reframes flowers from a special-occasion purchase to an everyday essential. It offers a simple, direct call to action encouraging consumers to instantly elevate any moment — morning coffee, a reunion with a friend, a housewarming

Lumo was selected as the Audience Choice Award winner during the AgSharks Pitch Competition at the 2025 Western Growers Annual Meeting. The finalists were: Lumo helps growers irrigate to plan with block-level precision. DriftSense gives growers field-scale, hourly-resolved 10-day spray plans so they can use less chemistry, avoid drift and protect yields. Mapana analyzes plant systems for fertilizer and mineral intake and provides input recommendations and tracks soil health. TRIC Robotics helps farmers control pests and disease with ultraviolet light as a replacement for chemical pesticides.

Grocery Outlet Holding Corp. announced a partnership with Feeding America, the nation’s largest hunger-relief organization, to help provide 3 million meals to people facing hunger this holiday season. Grocery Outlet is joining the fight against hunger by offering customers the opportunity to donate at the register at their local store. Individual store operators may choose which local food bank or community organization they wish to support. Grocery Outlet will match all in-store donations at checkout up to $150,000, benefiting Feeding America and its partner food banks nationwide. “Supporting