Stemilt cherry mascot a hit in retail stores
Stemilt cherry mascot a hit in retail stores
Combine Stemilt Growers' sweet cherries with one of the more popular children's characters and the result is a dynamite promotion that's attracting cherry customers across the nation. Stemilt's Elmo cherry display, featuring the popular Sesame Street character, is having a definite positive impact on cherry sales, according to Roger Pepperl, marketing director for Stemilt. Retailers have Elmo in produce sections nationwide, and consumers are flocking to the displays for plump Stemilt cherries. "We were confident the merchandising unit would attract attention at retail, but the success has been