Market Minute: Promote tomatoes to greatly boost sales
Market Minute: Promote tomatoes to greatly boost sales
The tomato category is one of the top sales volume contributors in the produce department. Tomato sales for a 52-week period were a whopping $4.8 billion. That’s a whole lot of sales the category provided for retailers. Conventional tomatoes generated $4.5 billion with organic tomatoes at $325 million. The round tomato market is steady out of Mexico. Florida is starting to increase production. A steady supply of on-the-vine tomatoes is available out of Canada. Quality of all tomatoes is excellent. Snacking tomatoes have increased in consumer popularity and have become top sellers in the