Smith’s Farm leans on data and innovation as key to competitive future
Smith’s Farm leans on data and innovation as key to competitive future
The Smith family has been farming in America since 1859. Despite all that boots-on-the-ground experience, what might have worked in the business before, even for a whole generation, doesn’t necessarily endure. “The propensity for generational business to press play then repeat is real,” said Tara Smith, CEO of Smith’s Farm Sales. “We want our anchor in history to be stabilizing but not keep us from exploring new things.” The East Coast-based grower-shipper identifies humility, gratitude and grit as key values that must be enduring. Smith said the company is always working to stay hungry to