Splendid’s Jaguar mangos protect an endangered species
Splendid’s Jaguar mangos protect an endangered species
Splendid by Porvenir, a leading grower-shipper-importer of Mexican mangos, is on a mission to preserve the precious land on which its prized Jaguar mangos are grown, while also protecting the majestic but endangered species for which its mangos are named. Cindy Schwing, vice president of marketing for Splendid, said that jaguars are facing threats in regions like Sinaloa due to habitat loss from intensive agriculture operations, development of roadways that fragment the animals’ natural range and poaching. As a result, the company launched a powerful and symbolic response with its Jaguar