The current fruit set on California avocado trees across multiple growing regions is considerably higher this year than in previous years, leading many growers to project that the 2025 crop harvest may yield an increase in crop size compared to recent seasons. Bountiful rains in the 2023 and 2024 seasons were partially responsible for a smaller-than-normal crop in 2023 and delayed harvest in 2024, but these rains also contributed positively to soil and tree health. “The commission is very enthusiastic about the possibility of larger crops in the near future,” said California Avocado Commission

As any true fan knows, fresh guacamole is the ultimate game day must-have. That's why Avocados From Mexico has partnered with the College Football Playoff for the second year in a row to become the official avocado brand of the CFP. As the first produce brand to ever join forces with college football's national championship event, the brand is once again bringing shoppers big wins in their local stores with its new Always a Good Play campaign. The College Football Playoff is expanding to 12 teams for the 2024-25 postseason and increasing from three playoff games to 11, in addition to the 1,500

The Colombia Avocado Board announced shipment increases of more than three times the total avocado volume shipped to the U.S. during the first part of 2024 compared to the same period last year based on a review of the Hass Avocado Board Volume Data Dashboard and Category Data Dashboard. Avocado consumption has been steadily climbing over the past decade, with the U.S. now being the world's largest importer of avocados. This growing appetite for avocados, along with expansion of the Colombia acreage and maturity of Colombia trees since their market entry in 2020 continues to yield dividends

The Colombian Hass avocado industry announced an initiative that seeks to mitigate greenhouse gases to prevent ecological risks and counteract climate change and its impact on biodiversity. The goal of the initiative, known as the Carbon Hass Project, is to achieve the sustainable development goals in the agricultural sector, which are in line with the country’s institutional framework. The project includes 28 small and medium-sized Hass avocado producers who have committed to adopt the project initiatives to better protect the environment for future generations. The participants make up over

Avocados from Peru held two recent events in San Diego and Chicago that raised awareness of avocados while also benefiting the less fortunate. The events featured guacamole challenges and were in celebration of National Avocado Day. According to Xavier Equihua, president and CEO of the Peruvian Avocado Commission, these events were a continuation of a tradition started in 2017 by AFP of providing healthy avocados for similar challenges in many of the top U.S. cities. In the first activation, AFP teamed with the Jacobs & Cushman San Diego Food Bank and grocery distributor Grocery Outlet Bargain

Mission Produce Inc. announced a record-breaking mid-year review for the avocado and mango categories ahead of the New England Produce Council's Floral & Food Service Expo in Boston Aug. 19-20. In Q2 2024, U.S. industry dollar sales for both avocados and mangos hit record highs: avocados hit $938.1 million — a 19 percent increase from Q2 2023, and mangos reached $155.4 million, up 4 percent from Q2 2023. "The strong category performance of avocados and mangos in Q2 is a testament to the value of these commodities in the consumer diet," said Cheryl Hoefs, senior vice president of sales and