Approximately 80 percent of avocados in the United States come from Mexico, so consumers are accustomed to the look, feel and flavor of Mexican fruit. “Mission Produce has a significant grower network throughout the states of Michoacán and Jalisco, and is able to procure the highest quality avocados from Mexico,” said Brooke Becker, vice president of sales for the Oxnard, CA-based company. “We use avocados from Mexico across our Mission Produce programs year-round. They’re a high-quality fruit with excellent flavor.” In fiscal 2023, Mission Produce sold more than 650 million pounds of avocados

A new film about the avocado industry’s success at driving demand nationwide documents the local as well as global impact of the national marketing program led by the Hass Avocado Board since its inception over 20 years ago. Independent researchers from the University of California-Davis found strategic promotion helped drive over 260 percent growth of U.S. avocado consumption while all fresh fruit consumption only rose by 9 percent during the same timeframe. Growers in California and the surrounding communities that benefit from their business activity have a lot to celebrate as researchers

Known for its innovative one-of-a-kind marketing programs, Avocados from Peru lived up to its reputation at the recent IFPA Global Produce & Floral Show in Atlanta by hosting a major sports team mascot at its booth. Blooper, the official mascot of the Atlanta Braves, made a special appearance at AFP’s booth on Friday, Oct. 18. This marked the first time a mascot from a leading U.S. sports team was featured at the International Fresh Produce Association show, further elevating the energy and excitement of this key industry event. Visitors to the booth had the chance to meet Blooper, take photos

In what is clearly a marketing coup, Avocados From Mexico will be featuring the very popular sports celebrity Rob Gronkowski in its promotion aligned with the Feb. 9, 2025 Super Bowl. Since his retirement from the National Football League a few years ago, the affable former all-pro tight end has become a great pitchman for various products, including USAA insurance. He is also a football analyst for FOX TV with a starring role every Sunday morning. For AFM, he will be featured throughout January on AFM retail bins, packaging and promotions touting his own “Gronkamole” recipe, which is

West Pak Avocado, a California-based grower, packer and distributor of premium avocados, is excited to launch its AVO360 program at the Global Floral & Produce Show in Atlanta Oct. 17-19. This innovative full-service program is a commitment to excellence that ensures a year-round supply of premium avocados and offers personalized avocado experiences for West Pak customers worldwide. "The AVO360 program builds upon West Pak's long-standing dedication to providing the absolute best fruit quality and service level for our customers to support their avocado category through every season," said

For the fourth consecutive year, Avocados From Mexico is renewing its partnership with Susan G. Komen, the world's leading breast cancer organization. During October, National Breast Cancer Awareness Month, Avocados From Mexico is contributing a $100,000 donation to Susan G. Komen and will be turning produce aisles pink with limited-edition displays and branded bags available in participating stores. The co-branded "A Super Good Cause" campaign, meant to drive consumer awareness around the most common cancer among women in the U.S., will be available nationwide throughout National Breast