Mission Produce Inc. announced the implementation of a policy aimed at addressing illegal deforestation associated with avocado farming in Michoacán, Mexico. “Illegal deforestation in Michoacán, where a significant majority of Mexico’s overall avocado production is from, is an important issue to our company and our stakeholders,” said John Pawlowski, president and chief operating officer. “For that reason, we are taking action to promote environmental stewardship in this area. While we cannot solve the issue of illegal deforestation in this region alone, this policy demonstrates our commitment

Football season is here, and it’s shaping up to be a winning year for fans and avocados. As football fans pull out their team jerseys, stock the coolers and fire up grills, one thing’s for sure: avocados are scoring big across the nation this season. The Super Bowl continues to be the biggest avo-ccasion of the year; in 2024, shoppers purchased 62.3 million units of avocados, generating over $59.4 million in sales. A solid 45 percent of avocado shoppers are NFL fans, and 17 percent cheer on their favorite college teams. This means that nearly half of avocado lovers are in football mode and

For Giovanni Cavaletto, the period from October to May is a great time of the year. “For the next six or seven months, Mexico will be in the heart of its avocado season,” said the CEO of U.S.-based GLC Cerritos Inc., which is the sales arm for Grupo Aguacatero Los Cerritos. “We will be in peak production from now until early May.” He noted that during the vast majority of this time frame, Mexico produces about 95 percent of the avocados sold in the United States. Grupo Aguacatero is located in the state of Jalisco with its 3,000 acres of avocados but it also sources the popular green fruit

Although Henry Avocado saw the promise of avocados from Mexico and beyond to become a year-round distributor in 1990, its focus never wavered from its local business model. Having literally delivered on its customer promise to be always on-time, always fresh and always just ripe as an Escondido based grower, packer and shipper for more than six decades, Henry was committed to the concept especially as it expanded its markets and resourcing.

La Bonanza Avocados, a family-owned and vertically integrated grower-shipper of Hass avocados, is preparing for the start of Mexican avocado shipments with a focus on increasing its profile on the global avocado front. Valeria Villaseñor, vice president at La Bonanza, which is based in Michoacan, Mexico, with a U.S. office in Mission, TX, said the company is making a concerted effort to become a bigger player in the avocado deal. “This year, we made the decision to manage sourcing from other regions outside of Mexico, including Peru, Colombia and the Dominican Republic,” said Villaseñor. “This

For a host of reasons, including weather issues, a suspension of inspections for a couple of weeks and a much larger 2024 crop from California than originally estimated there has been some uncertainty in the avocado supply situation this calendar year, which has led to a very strong market. As Mexico will now be supplying about 95 percent of U.S. supplies for the next five or six months, there is anticipation that there will be a more predictable stream of avocados to the U.S. market. “We should see a steady, more consistent fruit flow,” said Peter Shore, vice president of production