Index Fresh kicked off its California avocado season, perfectly timed to meet the high demand during the Super Bowl period. With its strong California grower base, Index Fresh is uniquely positioned to supplement the low inventories and support promotions. The avocado market is currently experiencing significant challenges, with Mexican supply falling short of meeting regular weekly U.S. demand. This shortage coincides with pre-planned marketing campaigns promoting wellness and football festivities, creating a tight market situation. California’s early start provides a crucial option for

Avocados and mangos are charging into 2025 with strong momentum. From record dollar sales to increasing household penetration and shifting shopper behaviors, these categories are full of opportunity. In this month’s edition of AvoIntel, Mission Produce broke down five key trends driving category growth and what to know as you plan for business growth in 2025. Avocados and Mangos Both Hit Record Dollar Sales in 2024 Avocados and mangos continue to be dollar drivers at retail. Last year added an incremental $546 million in sales to the avocado category and $16 million to the mango category

Westfalia Fruit has completed the acquisition of Syros, a Belgian-based manufacturer of avocado products serving the European food and service industry as well as retail sectors. For over 30 years, Syros has been producing high-quality avocado-based products for major European supermarkets, restaurant chains and meal box companies. The company supplies both private label and branded products with a focus on convenient, healthy and sustainable food solutions. Across its portfolio, which contains a wide range of guacamole varieties, there is a strong emphasis on the health and nutritional

As the only region that can currently meet the ever-growing demand for avocados in the United States, Mexico and its fresh imports are contributing to a positive economic impact in both countries, according to data contained in the Avocado Institute of Mexico’s 2023-24 Economic Report. The report dives into the mutual economic benefits of the Mexico-U.S. avocado trade arrangement, with data pointing to the true value of avocados’ financial impact on both national and state economies. There has been continued, long-term growth in a variety of categories — perhaps most notably a 340 percent

The California Avocado Commission board of directors is seeking candidates for its public member position. The term for this position will expire Oct. 31, 2026. The board is composed of 20 individuals serving as producers, handlers and public members. The public member has the same powers, rights and privileges as the other members on the CAC board. Candidates for this position should have experience in one of the following areas: public service, food safety, health/nutrition, marketing, education or other relevant experience. To be eligible, the public member may not have any financial

West Pak Avocado launched a new series of bagged avocados that showcase three key growing regions: California, Mexico and Colombia. This initiative is part of West Pak’s AVO360 Full-Service Experience, designed to enhance the avocado shopping experience for retailers, ensuring a consistent year-round supply of unmatched quality backed by customer-focused insights. “To guarantee a supply of premium avocados for our customers throughout the year, we remain committed to sourcing excellence by investing in various countries of origin,” said West Pak Avocado CEO Mario Pacheco. “Our newest addition